Sleevelessness is a blog about graphic design, digital music and the web

Wednesday, 7 May 2008

Say it after me “PEHDTSCKJMBA”




Tom Waits puts his phenomenal bullshitting skills to work, promoting his latest tour with this hilarious fake press conference. This is a great example of clever, cost effective online promotion. The artist’s popularity and personality combine to create a piece of content which is more effective than anything most marketing types would typically create. For more info and a full list of dates, check out the original article at Wired Listening Post.

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