If you haven't seen this by now you’ve obviously discovered the Lost City Of Atlantis, snapped up a bargain two bed flat and are still waiting for the underwater telco to hook up your broadband.

I’m posting it anyway because it’s brilliant. The ten years of internet “memes” featured in this three and a bit minute vid, such as Daft Hands, Chocolate Rain, Diet Coke & Mentos etc. represent a notoriously difficult thing to harness for the purposes of marketing. The brilliant thing about this video is that it does just that, and ruins it for everyone else in the process. The very fact that the video’s director (Mathew Cullen of Motion Theory) managed to get all these crazies to take part is a herculean feat in itself. Nearly 5 million views in a week says it all – hats off and wish I’d thought of it myself.