Scott Hansen has an article on this brilliant viral project by New York based designer Nikolay Saveliev. Saveliev created sleeves and inserts carrying faux–academic material on the state of the pop and music industries, but actually promoting indie radio stations. 140 copies were then “snuck” onto the shelves of record shops for browsing punters to discover. Check out the original post for lots more images.
Tuesday 18 March 2008
Pop Matters
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